UTM Campaign Link Builder

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What is a UTM Link Builder?

A UTM (Urchin Tracking Module) Builder is a tool that allows you to add specific parameters to your URLs. These parameters tell Google Analytics (and other tracking tools) exactly where your traffic is coming from.

Common UTM Parameters Explained

Campaign Source (utm_source)

The platform where the link is placed (e.g., google, facebook, newsletter).

Campaign Medium (utm_medium)

The type of marketing channel (e.g., cpc, email, social, organic).

Campaign Name (utm_campaign)

The specific promotion or campaign you are running (e.g., summer_sale, black_friday).