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utm builder

UTM Link Builder

Compose clean, consistent campaign tracking links with a live preview — auto-formatted so your analytics stays tidy.

build your link

utm_source — where the traffic comes from

utm_medium — the channel type

utm_campaign — the promotion

utm_term — paid keywords

utm_content — A/B variant

tracked link

Enter a URL to generate a trackable campaign link.

Values are auto-lowercased and spaces become underscores to keep your analytics consistent.

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Track what’s actually working

If you can’t tell which post, email or ad drove a conversion, you’re guessing. A UTM builder appends standardized tags to your links so Google Analytics (and most other tools) can attribute every visit to the right campaign.

The five parameters

  • utm_source — the origin: google, instagram, newsletter.
  • utm_medium — the channel: cpc, email, social.
  • utm_campaign — the promotion: spring_launch.
  • utm_term — paid-search keywords.
  • utm_content — the specific creative or A/B variant.

Keep it consistent

The biggest UTM mistake is inconsistency. Pick a naming convention and stick to it — this tool helps by lowercasing values and converting spaces to underscores automatically.

Frequently asked questions

What are UTM parameters?+

UTMs are tags you add to a URL (utm_source, utm_medium, etc.) so analytics tools can attribute a visit to a specific campaign, channel or piece of creative.

Which parameters are required?+

Source and medium are the essential pair — together they tell you where the traffic came from and through what channel. Campaign, term and content are optional but useful for grouping and A/B testing.

Why does it lowercase everything?+

Analytics treats Google and google as two different sources, which fragments your reports. Forcing lowercase and replacing spaces with underscores keeps your data clean and groupable.

Should I put UTMs on internal links?+

No. UTMs on links within your own site overwrite the original source and break session attribution. Only tag links pointing to your site from outside it.