Know your real engagement
Follower count is a vanity metric; engagement rate is the number brands, algorithms and savvy creators actually care about. It tells you what share of your audience is interacting with your content — and it’s the fastest way to benchmark a post, an account, or a potential collaborator.
Two ways to measure
- By followers — simple and comparable across accounts. Best for quick benchmarking.
- By reach — engagement relative to who saw the post. More accurate now that feeds push content beyond your followers.
How to raise it
Prioritize saves and shares (they signal real value), ask one clear question per post, reply to early comments fast, and post consistently in the format your audience already rewards.